Heaven Homes was established in the state of Washington and has built its reputation and client relationships by delivering the utmost in customer service. With a team of seven employees, Heaven Buys Homes boasts a collective experience of more than four decades in the real estate sector.
Task
Logo redesign and guidelines
Tools
A logo is one of the most important pieces of a brand's identity. It's the face of the organization, often the first impression that your audience gets. You have one opportunity to break through the clutter and visually introduce your brand as relevant and authentic.
What we did
Research and Analysis
To begin, a thorough analysis of the current logo and its historical significance is conducted. This includes understanding the target audience, market trends, and competitors' logos.
Client Consultation
The design team collaborates closely with the client to identify the specific objectives and expectations for the logo redesign. Client input is crucial in setting the direction for the project.
Concept Development
Multiple design concepts are brainstormed, considering various elements such as typography, color schemes, and visual symbols. These concepts are presented to the client for feedback and selection.
Sketching and Drafting
Once a concept is chosen, the design team creates rough sketches and drafts of the logo. This is the phase where the logo's visual elements are refined and iterated upon.
Color Selection
The appropriate color palette is chosen based on the client's brand guidelines, industry standards, and the emotional impact desired.
Typography and Font Selection
The typeface for any text in the logo is carefully chosen to complement the design and convey the desired message.
Feedback and Revisions
The client is involved in a feedback loop where they can provide input on the design, and necessary revisions are made to ensure the logo aligns with their vision.
Testing and Scaling
The logo is tested in various contexts, including different backgrounds and sizes, to ensure its scalability and legibility.
Delivery and Usage Guidelines
The design team delivers the logo in various formats for different applications (e.g., web, print). Usage guidelines are provided to ensure consistent and effective use of the logo.
Latest Updates
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